Your Book is Your Business

Welcome to Your Book is Your Business!

First, a little about me. I am a book marketing professional whose job is to assist authors in promoting and selling their books. It is a deeply fulfilling job and I enjoy seeing a book go from being virtually unknown to selling well and meeting the author's expectations.

I decided to write this blog because of the misconceptions that many authors have when it comes to promoting and selling their books, and there are many. This blog isn't written for the author that has a manuscript in hand and is trying to get published, or is perhaps thinking of self-publishing. This blog assumes that you already have a book in print, or will soon have a book that is going to be published.

Publishing is a difficult, competitive business. Getting published is only the first step, and in many cases, the easiest one. Grabbing the attention of the book-buying public in a marketplace that sees more than 300,000 titles released each year...well, that part is not so easy.

The cold hard fact is that not every book will make back its advance, become a New York Times Bestseller or be featured on Oprah. Not every book is for everybody. However, if an author plans ahead, knows their market and is willing to work hard at promoting their book, it is possible to have a successful and profitable, writing career. This blog is designed to pass along the tips to help you do that.

As you read through the posts on this blog, please feel free to leave comments and/or ask questions.

Now, let's sell some books!