Your Book is Your Business

tag:blogger.com,1999:blog-84918141777874880062011-11-27T18:32:16.254-06:00Your Book is Your BusinessBooksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.comBlogger71100tag:blogger.com,1999:blog-8491814177787488006.post-4615406799417822032009-08-04T22:35:00.003-05:002009-08-04T22:54:21.059-05:00When Should You Start Promoting Your Book?

As someone who works with authors and helps them market and promote their books, I get this question every day. "When should I start promoting my book?" the author asks. When the manuscript is finished?When it is sent off to print?When it is released?When the publisher schedules a book tour?The real answer is...none of the above. An author should start promoting their book before they start

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-69622760524243683662009-07-01T19:56:00.003-05:002009-07-01T20:10:50.891-05:00What is a Consignment Event?

When you schedule a book signing event, bookstores have the option of ordering books from the publisher or distributor, or scheduling something called a "consignment" event. What does it mean to do a consignment event?Basically, it means that the author is providing and selling their own copies of their book. Ideally, the author has purchased their copies at wholesale (or below wholesale) cost.

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-22362298680851829592009-06-22T19:51:00.003-05:002009-06-22T20:23:28.679-05:00How to Promote and Conduct a Successful Book Signing Event

"I had a great book signing. I talked to a lot of people and I sold 5 books!" the author states enthusiastically.Well, that's good. I'm always glad to hear the author had a great time at their book signing event. Is five copies sold a good book signing event? Probably not. If the bookstore ordered 20 copies of the book for the event and only five were sold, chances are the other 15 books are

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-76007756663885383162009-06-13T18:48:00.002-05:002009-06-13T19:19:49.235-05:00The Truth About Book Signing Events

Many authors have a dream. It goes something like this:Their book is published, and it's time to promote it. Their publisher will set up a nationwide book tour for them, jetting them from city to city, where they will sit at a table at the front of the country's largest bookstores, signing copies of their book for throngs of adoring fans. The line of people will go out the front door of the

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-55001568981903275622009-06-08T18:45:00.003-05:002009-06-08T21:57:08.438-05:00How Do I Get on the Oprah Winfrey Show?

This is a question that, as a book-selling professional, I hear quite often. Authors think "if only I could get on Oprah, my book will become a bestseller!" Well, maybe. It's true that Oprah has helped sell quite a few books, but it's also true that the number of authors Oprah has helped in this manner is very small.Trying to get booked on The Oprah Winfrey Show is like winning the lottery,

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-78701374587954805362009-06-07T16:41:00.000-05:002009-06-07T17:01:33.904-05:00I Didn't Become an Author Just To Sell Books

"I didn't sign a publishing contract to become a book salesman." "I just want to write, I don't want to spend my time selling books.""I wrote the book, now it's up to you to sell it."You might be surprised at how many times I have heard these comments from authors. It happens quite often. More often than not, they are surprised at my response. "You entered the book sales business the moment you

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0tag:blogger.com,1999:blog-8491814177787488006.post-6812255699364256672009-06-07T16:04:00.000-05:002009-06-07T16:16:57.881-05:00Your Book is Your Business

Welcome to Your Book is Your Business!First, a little about me. I am a book marketing professional whose job is to assist authors in promoting and selling their books. It is a deeply fulfilling job and I enjoy seeing a book go from being virtually unknown to selling well and meeting the author's expectations. I decided to write this blog because of the misconceptions that many authors have when

Booksellerhttp://www.blogger.com/profile/07453994749373444678noreply@blogger.com0